Market Research - Testimonials

Mike Clarke

Project Manager- New Birmingham Dental Hospital and School

“Birmingham Community Healthcare NHS Trust engaged Karen Pearson in the summer of 2011 and again in February 2013 to help it understand the dental bay requirements for a new dental hospital and school of dentistry by gathering data at two mini exhibitions by dental chair and equipment manufacturers.

Karen, brought a focus and discipline to proceedings by strengthening the brief to participating manufacturers, devising a considered and appropriate data capture for all attendees and participants, and supporting this quantitative research with qualitative interviews with key clinicians and other stakeholders.  The output proved invaluable to the Trust and has significantly informed aspects of dental bay design and procurement of dental chairs and associated equipment for the new Birmingham Dental hospital.

Aside from a significant and professional grasp of clinical, technical and other sensitive aspects of our design, Karen demonstrated a personal and human nature to tease the real issues out of staff and interviewees, and was equally sympathetic to the needs of the management team.  All involved were very impressed, and confidence in achieving a satisfactory outcome was never in doubt from the point Karen came on board. I would have no hesitation in recommending Active Research and I sincerely hope our paths will cross again.”

Peter Robinson

Marketing Manager, 3M Animal Care

I have used Karen on a number of projects talking to veterinary surgeons and nurses, and have always found her to be professional and thorough. As well as having a good grasp of clinical, technical and management issues, Karen has the ability to put respondents at their ease which allows her to tease out crucial information.

Karen’s research projects always provide rich, valuable insights and I would not hesitate to recommend her.


Victoria Tubb

Business Development Manager – LexisNexis Butterworths

“Having worked with Karen on various surveys, telephone, face-to-face and focus group research projects over 10 years, I have found her quick to grasp new product concepts, effective in designing research collaboratively, proactive in updates on progress and comprehensive in analysis.  I have recommended Karen to many colleagues and will continue to do so.”

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Medical Device Market Research

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